June 20, 2022

The clinic and IV club are open at Allure Health, and soon a fitness center and bar are scheduled to join them.

The unique multiuse building at 7000 S. Lyncrest Place is wrapping up construction with the hope of being done sometime in July.

“It’s taken longer than expected, but we just have a ton of finish work on the inside, just little things,” executive director and chief operating officer Jennifer Haiar said.

“I have so many different concepts in this building. When I designed the building, I wanted it to be a French chateau so it was like a destination – very masculine and feminine at the same time.”

Storm Clinic relocated, expanded and rebranded at Allure. The multispecialty independent clinic has been operating since earlier this year, along with a supporting laboratory. Founder Dr. Jeremy Storm specializes in internal medicine and infectious disease.

The goal is to create a broader destination for patients at Allure, Haiar said.

“Health care doesn’t have to be scary and scream brick and mortar,” she said. “It can be sexy. I can be bougie. You can go see your doctor and get manipulated and go have a glass of wine or do IV club or get labs done.”

The ivClub promotes itself as the first and only elective IV infusion center in the Upper Midwest. It offers infusion, injection and oxygen treatments designed to do everything from treat a hangover to boost immunity.

The plan is to begin franchising the model, working with a franchise developer based in Arizona, Haiar said.

“It’s been going really well, and our clients love it,” she said.

Next to open will be Allure Fitness and Thalia Bar, both of which will be open to the public.

“The fitness center is a full fitness center with pretty much every piece of equipment that will be a membership with 24-(hour) access,” Haiar said. “The fitness center is going to have a locker room with a shower, so you can get ready and go to work … full towels and hair dryers, so you can squeeze it into your busy schedule.”

Thalia Bar is being built out as an “old-school Costa Rican tropical vintage bar,” she continued.

“My flooring is this hunter green marble in a really funky pattern, with bistro French chairs and a lot of gold and stained wood. And I have vintage tropical wallpaper, so it’s going to be old-timey 1910s … just beer and wine, and we’ll have fun with drinks you can make that are wine-based.”

The menu will include tapas-style charcuterie, meatballs, mini tacos and other small bites.

“The clientele we’re trying to go for is the businesspeople that go out on a Tuesday, Wednesday, Thursday at 2 or 3 p.m. and have meetings or get together with a networking group. It’s going to be more professional and just a classy place to have a glass of wine, and we’re going to really focus on authentic beers.”

The model for the facility is that members will receive discounts, but anyone from the public can stop in to use any part of the building.

“Our audience is people like me,” Haiar said. “I own a business, I’m busy, I have a kid, and I want a one-stop shop that’s beautiful and not so medical-feeling where I can get a few things done, slip in a workout, go get an IV quick and take my kid to see a doctor. It’s meant for any busy-lifestyle professional, but anyone is welcome.”