Some of the former employees of Badlands Pawn are starting their own business.

Sioux Falls Pawn will be in the former North American Title Loans building at 10th Street and Blauvelt Avenue.

The 3,000-square-foot space will require about 10 to 12 employees when it opens in March.

“All our employees will be working under pseudonyms. Everyone who’s hired will have a pseudonym. We’ll be utilizing that a lot as far as in our advertising,” said one of the owners, who goes by “El Diablo.”

“It will be more of a classic pawnshop to start. I can guarantee our rate will be much lower than pawnshops around us. Unlike the other pawnshop, we won’t be catering to only the elite who can afford things at the shop. It will be much more for the working-class Joe.”

The store is part of a larger planned project called The Playground, “El Diablo” said.

“This startup is basically going into a much larger company. We’re going to start it up to kind of get people talking about what’s coming.”

The new venture won’t, however, involve the former Badlands Pawn building on Russell Street, which is still on the market.