Boutique fitness studio expanding to Sioux Falls

Feb. 28, 2018

The growing boutique fitness chain Define Body & Mind is coming to Sioux Falls.

Andrea O’Connor, a Sioux Falls native, was introduced to the concept in Cincinnati. She and her sister Liz Blasius are franchising it in Sioux Falls and planning to open this summer at The Wedge, a new retail center on Western Avenue south of 69th Street.

Define offers a range of fitness options, including yoga, a spin studio, barre, mini trampolines and aerial fitness.

“We are a franchise, but everything is so well thought-out,” said O’Connor, adding that the company’s founder is highly involved in the business and travels teaching classes.

“Every class is rhythm-based and geared to music. You truly lose yourself for 45 minutes to an hour. They’re challenging.”

She discovered Define after her daughter was born. O’Connor had been an elementary school teacher for seven years but knew she wanted to do something different.

At Define, “they offered child care, and I was able to bring my newborn, and I met other moms who became my friends,” she said. “And the results were amazing. I worked hard but my body changed so much from the combination of classes they offered.”

After two weeks, she told her husband she knew she wanted to open a Define studio in Sioux Falls.

Her plan is to open with seven instructors, including her and her sister, and some front desk staff. There will be a retail area with branded apparel and some additional lines, and she plans to eventually add Define’s line of food and cold-pressed juices.

When she began looking at locations, the area of 69th and Western immediately stood out, she said. O’Connor also likes the synergy she anticipates with other businesses in the center, including EarthWise Pet Supply.

“The location is just second to none, and a lot of their customers will be our customers, which is so great.”

Interest builds in retail center as first store opens

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Boutique fitness studio expanding to Sioux Falls

The growing boutique fitness chain Define Body & Mind is coming to Sioux Falls.

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