Downtown boutique to open this week

Sept. 25, 2019

Bloom Room Boutique will open its new location Thursday at The Cascade mixed-use building in downtown Sioux Falls.

Owner Kelly Donovan relocated from Nordic Hall, where she started the store two years ago. She previously sold jewelry online.

Her new first-floor space at The Cascade faces Falls Part West and is surrounded by a growing number of businesses, including Candy Cloud Factory and Severance Brewing Co.

“I absolutely love it. I’m really excited with how it turned out,” she said.

“I want it to be homey; I feel like when you’re coming into my store you’re coming into my home.”

A focal point is a kitchen table, where she invites guests to sit and visit.

“I love meeting women and hearing their stories,” Donovan said. “I want it to be a personal vibe where we get to know each other and they know the store and they know me.”

Her store is just under 1,000 square feet and allowed her to double her inventory, with apparel, footwear and accessories for “juniors to mature women,” she said.

“And there are fun little gifts for a birthday party to grab at the last minute or an anniversary gift or a perfect little sign for your house and other home decor.”

Most items are priced at less than $50.

Residents at The Cascade also can access the store from a door that leads into one of their community spaces. Many already have stopped in to meet Donovan and told her they plan to add decor for their apartments from the boutique.

“I think it’s fun to see how downtown is growing and that people want to shop where they live,” she said. “They like having a lot of things right there with easy access.”

The boutique also plans to offer private parties with incentives for hostesses, she said, as well as partnering with adjacent business such as Severance for a boutique and brewery event.

On Thursday, the first 40 shoppers will receive a free pair of earrings. Giveaways will continue Friday and Saturday.

Hours are 11 a.m. to 7 p.m. Tuesday through Thursday, 11 a.m. to 6 p.m. Friday and 11 a.m. to 4 p.m. Saturday.

Other upcoming openings at The Cascade include La Luna Cafe, The Root Cellar convenience store and Layered Elements, a newly announced home furnishings and design business.

Home decor, design business opening downtown

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Downtown boutique to open this week

Bloom Room Boutique will open its new location Thursday at The Cascade in downtown Sioux Falls.

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