Embracing growth: MarketBeat expands into 9,000 square feet downtown

Jan. 31, 2024

This paid piece is sponsored by MarketBeat.

MarketBeat, a leading provider of stock market news, analysis and research tools with a community of 4.25 million subscribers, moved into its new office space in The Bancorp Building at Cherapa Place in mid-November. It’s a move that marks a significant milestone in the company’s journey of growth and expansion.

Named to the Inc. 5000 list of fastest-growing businesses for eight consecutive years, MarketBeat rapidly outgrew its former office space in The Crane Centre. After a year in the space, it became evident that the company needed more square footage and improved facilities to accommodate its growing team. The conversation about relocating to a new office began in May 2021, and MarketBeat made an early commitment to the Cherapa Place development when its plans were announced.

MarketBeat carefully considered its options when selecting its new downtown office location, ultimately choosing The Bancorp Building for a multitude of reasons, including proximity to the nonprofits and businesses it supports and interacts with, the variety of dining options available and being a part of a transformational project for downtown Sioux Falls.

“It checked all the right boxes for us,” founder and CEO Matt Paulson said. “It provided the space we needed to create a world-class office environment and allowed us to stay connected to the downtown scene we love.”

Moving from 1,200 square feet in The Crane Centre to approximately 9,000 square feet in The Bancorp Building, there is no shortage of space for the team. However, with 16 employees and $30 million in annual revenue, MarketBeat has ambitious growth plans, and with that, the new office space has been designed to accommodate its growth for the next 10 years.

“With this office move, we have room to double our current team size, and our goal in the next five years is to double our team and revenue,” Paulson said.

The vision for MarketBeat’s new office was crystal clear: to create a workplace that was not just functional but an absolute joy to work in. It was designed to be unique and prioritize employee well-being and comfort. Providing ample space, a variety of workspaces and maximizing the natural light are a few of the ways MarketBeat has been able to accomplish those goals.

“We wanted to provide our employees with the coolest office environment in town,” Paulson said. “An environment so unique people choose to come to the office over working at home because we built an office that places employee wellness and happiness first.”

Making the move into the new headquarters is two years in the making; however, as they say, many hands make light work.

The success of this project was achieved through collaboration with various community partners, including Northern Plains Management & Design, ISG, Interstate Office Products, Verum Technologies, Journey Group and many subcontractors. MarketBeat’s vice president of finance, Arin Gonseth, who has a background in the construction industry, played a pivotal role in ensuring the project stayed on track and aligned with the timeline.

“Being able to work on this construction project from the owner’s side was a new and fun challenge for me,” said Gonseth, “and my background in construction was helpful as we navigated through various milestones of the contracting, design and construction process.”

Like most construction projects, this one was not without its road bumps that had to be worked through with increasing construction costs and supply chain delays. “I think I’ll retire before the next office move,” Gonseth said jokingly, “but I appreciate all who played a role in making this possible.”

Spanning half of the sixth floor in The Bancorp Building, MarketBeat’s new office has it all.

Accommodating for both business and comfort, the open floor plan boasts several work pods and various areas of soft seating. All workstations offer the ability to stand while working, with height-adjustable desks equipped with large dual monitors and sleek ergonomic chairs.

There are eight private offices, including a video recording studio for MarketBeat’s YouTube channel, a large training room for team meetings and two additional breakout rooms.

While the team is used to finding alternative locations for meetings, such as local coffee shops or Startup Sioux Falls, having convenient meeting space is a welcomed change, along with the private offices.

“Not all offices are occupied, which provides others the flexibility to grab a quiet space to take a meeting or webinar as needed,” said Gonseth, “and with the option to work at the various soft-seating areas, our goal was to ensure that employees had a work environment that suited their needs for any particular day.”

The office also is equipped with strategically placed drink and snack stations, and a full kitchen, providing a comfortable space for team lunches and gatherings.

While the team is just a few extra steps away from favorite coffee shop Queen City Bakery, a neon sign at one of the office’s two espresso bars proudly pays homage to where the MarketBeat team held meetings when they were first starting out.

Within this modern workspace, employee well-being takes center stage. A secluded wellness room provides a tranquil and private space for employees to recharge and working mothers to attend to their needs.

Additionally, the gym, which has one of the best views in the office, offers the option for either a quick workout or simply to get some extra steps in at one of the treadmill desks.

The team is looking forward to using the new patio this spring, but until the warmer weather hits, they can enjoy the garden room overlooking the river.

MarketReef, the company’s 500-gallon saltwater fish tank, even made the move to the new space.

The whole space is brought together by the company’s commitment to the local art scene. Two striking murals by the talented Walter Portz decorate the walls. One features the iconic Wall Street Bull.

The other large mural showcases the Statue of Liberty, with hidden Easter eggs thoughtfully incorporated as a nod to Paulson’s daughter.

The celebration of local art doesn’t stop there. A diverse array of local artwork may be admired on the office’s gallery wall and various other areas.

With a commitment to employee well-being, MarketBeat’s new office is not just functional but truly exceptional. And for those who attend the upcoming open house, there are still some special features left to be seen.

“There are a couple of surprises that you just have to come and see for yourself,” Paulson said.

The MarketBeat team invites the community to join them to celebrate their open house and ribbon-cutting from 4 to 6:30 p.m., Tuesday, Feb. 27, at 345 S. Reid St., Suite 620. Those planning on attending are asked to RSVP here.

 

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Embracing growth: MarketBeat expands into 9,000 square feet downtown

“It checked all the right boxes for us.” Come with us for a look inside the impressive — and intentionally designed — MarketBeat headquarters.

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