Fashion outlet to open on 41st Street

Jan. 9, 2019

A new business will sell department stores’ overstocked brand-name clothing and other merchandise.

Dani Fashion Outlet is expected to open Feb. 1 in the 41st Street retail center that also includes Fuddruckers.

“It will be brand names like Guess, Calvin Klein, Jessica Simpson, Michael Kors, Tommy Hilfiger, Champion and Nike,” said owner Jennifer Lozano, who had a similar store when she lived in Houston. “Mostly, it’ll be clothing. We’ll carry handbags and jewelry, and shoes eventually.”

Lozano has started remodeling the 1,900-square-foot space that’s on the south end of the building. Her garage is full of inventory and there’s more on the way, she said.

Most of the merchandise will be women’s clothing, but some will be men’s and children’s items, Lozano said. Clothing will range from extra small to plus sizes.

Dani Fashion Outlet will be an independent version of a T.J.Maxx. “I won’t have quite the variety, but there will be a lot.”

Lozano buys the department store merchandise in bulk but has the ability to be selective.

“Any time I purchase, I get a manifest from the company,” she said. “I can go through that and make choices. It depends on how detailed I want to get.”

Prices “can run anywhere from 50 to 80 percent off. Typically, it’s 60 to 75 percent off retail price.”

Dani Fashion Outlet will offer a 60-day return policy with a full refund. “Past 60 days will move into more of a store credit type of situation,” Lozano said.

Lozano’s family moved to Sioux Falls in October 2017 when her husband, Joel, bought the Texas Roadhouse location here. The name of the store comes from her family. Her grandfather, father and brother are named Daniel, and her brother wanted her to call her next child that. “This is my next baby,” said the mother of six children.

Hours for the store will be 10 a.m. to 9 p.m. Monday through Saturday and likely noon to 6 p.m. Sunday.

“We’ll try that in the beginning and will move those hours around as needed,” Lozano said.

The retail center also is getting another new tenant soon. Lao Szechuan, which will feature do-it-yourself Chinese hot pot cooking, is moving into the former Tawooki Mediterranean Chop Chop space.

“Dani Fashion Outlet will be a great addition to the retail mix at Park Place Center,” said Ryan Tysdal of VanBuskirk Cos., who brokered the deal.  “Park Place has remained a popular retail destination due to its close proximity to The Empire Mall as well as its high traffic counts on 41st Street, which is nearly 40,000 cars per day.”


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Fashion outlet to open on 41st Street

A new business will sell department stores’ overstocked brand-name clothing and other merchandise.

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