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May 1, 2019
This paid piece is sponsored by the USD Beacom School of Business.
Even for the pros, marketing strategy can be a challenge. With constantly changing tools and evolving audiences, updating and reviewing your plan is essential.
A one-day course from the USD Beacom School of Business executive education program is designed to equip you with the skills and motivation to create an integrated marketing strategy that will deliver results.
It’s held June 7 from 9 a.m. to 4 p.m. at the University Center in Sioux Falls.
“I’m passionate about this topic,” instructor Emily Paulson said. “There’s a lot of ways to make this complicated, but hopefully what I’m able to share will simplify things and get you to your goals.”
An innovative and creative leader with a background in project management, marketing and digital strategy, Paulson brings experience with a broad spectrum of industries, from health care to hospitality, to her role as an instructor of marketing at USD.
Her course, Developing an Integrated Marketing Plan, will help ensure your marketing strategy is unified across all channels and centered around your customer.
You’ll learn how to:
Interested yet? Here’s what else you need to know about the course.
Whether your organization takes a lean approach to marketing or manages a seven-figure budget, you’ll leave with an approach that can work for you.
“This is really going to help hone in on what you’re trying to accomplish and the dollars it will take to move the needle,” Paulson said. “Regardless of how many zeros are at the end of the budget, marketing can happen and can be effective.”
The course also will address how to convey the value of marketing to your company’s leadership.
“Marketing is definitely a service to the organization that can also lead the organization in new and different ways,” Paulson said. “But in order to do that, you have to be willing to refresh and sometimes revise your plan.”
The course is structured so everyone from marketing veterans to newcomers, and especially business owners and department managers, will benefit.
“So far, we’ve attracted interest from a range of businesses and industries,” Paulson said.
“I’d love to have marketing folks in there to help create discussion and dialogue. And whether you’re puzzling over a marketing plan, creating a plan or the person responsible for overseeing the plan, you’ll learn that it really comes down to asking the right questions.”
The course will help participants hone in on smart key messages that the consumer should walk away knowing about your product or service.
“That gets muddied a lot of the time,” Paulson said. “They’re marketing messages that could be for any product or service. It’s about getting to your differentiator and loving that and sharing that message over and over again.”
Whether you have a marketing plan or just have ideas, you’ll leave the course with a solid strategy you can take back to work.
Paulson will start by walking participants through example case studies and plans.
“We’ll be collaborating a lot in this class. It’s not death by PowerPoint,” she said.
“And there will be opportunity to reflect on your own plan and exercises to help you work through that. Come with what you have, and we’ll revamp, revise, and you’ll leave with something tangible.”
Equally important: You’ll also leave motivated to make your strategy a reality.
“If you want to walk away with some inspiration, that’s what this course will be,” Paulson said. “You’ll leave motivated to go out and make your plan happen.”
Register soon, and you’ll qualify for an early bird rate. There also are group discounts for three or more participants and discounts for USD alumni and Prairie Family Business Association members. Click here to learn more and get signed up.
Even for the pros, marketing strategy can be a challenge. With constantly changing tools and evolving audiences, updating and reviewing your plan is essential. Good news: It’s possible to hone your strategy with this one-day course.