Get ready for a ‘spirited’ December with this holiday countdown calendar

Nov. 8, 2022

This paid piece is sponsored by JJ’s Wine, Spirits & Cigars.

Every day in December will be a reason for a little cheer once you take home this one-of-a-kind countdown calendar.

The popular JJ’s Wine, Spirits & Cigars Spirited Holiday Countdown Calendar includes 25 half-ounce samples of carefully selected spirits.

“We take people on a journey of spirits leading up to Christmas,” JJ’s owner Tom Slattery said. “Everything is a mystery, so you don’t know what’s in each vial until you open it and read a blog post I’ll post daily.”

The JJ’s team begins putting together a list of 25 spirits early each year.

“We’ve been holding bottles back specifically for the purpose of using them in the calendar,” Slattery said. “It’s heavy on our single-barrel bourbon selections because those are the things we’re most excited about. And there will be smatterings of other high-end spirits in the rum and tequila category. You’ll find things that would be classified as allocated bourbon in there, but we do that without divulging what they are.”

That happens at noon each day when a new blog post is published announcing the day’s spirit.

“It gets people excited to read and engage,” Slattery said. “I’ll describe what it is they’re tasting, provide a glass recommendation, possibly a cocktail recipe and share whether they can purchase it or if it’s a unique offering they’ll never get a chance to try again.”

While many retailers have started offering themed December calendars – and you can find some by Jack Daniels and Crown Royal at JJ’s – this one is special.

“We put it together ourselves, using all our expertise and exposure to these spirits. We even fill the bottles and label them painstakingly before they can go home,” Slattery said.

Some repeat customers enjoy buying two sets – one for their household and one to send to friends, so they can experience each reveal together.

There is a maximum of 100 sets available and a limit of two per household. Each set costs $250.

“We have to cap it at 100 because these are high-end spirits, and with some of them, we only have two bottles to offer, so there’s nothing left to open,” Slattery said. “In the first few hours they went on sale, we sold half of what we have to sell, so we encourage people to jump on this sooner than later. It will sell out, and we don’t want anybody to miss out.”

Calendars will be available to pick up at JJ’s on Nov. 28 after 10 a.m. The only way to buy a calendar is online – not in the store – so click here to snag your Spirited Holiday Countdown Calendar while they last!

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Get ready for a ‘spirited’ December with this holiday countdown calendar

Every day in December will be a reason for a little cheer once you take home this one-of-a-kind countdown calendar.

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