- Real Estate
- Food & Drink
By Jodi Schwan
When employees at the fast-growing staffing business gpac started asking for a place to grab coffee in the morning, leaders came up with a quick solution.
Inspired by coffee cabins around town, they decided to start their own.
Within hours, managing director Chad Feldman was in Sioux City looking at used food trucks and decided to repurpose not one, but two.
The first, called The Howler, opened this week in the Callaway’s parking lot on 69th Street. Gpac is spread among several offices in that area.
Inca Mexican Restaurant owner Julio Espino helps gpac operate the truck, which serves mostly Mexican food options.
“He’s helping us, and the food is amazing. It’s unbelievable,” gpac co-owner Ryan Good said. “He offered to help get it going because it’s not what we do. We’re recruiters.”
The truck operates from 11 a.m. to 2 p.m. Monday through Friday, and plans to stay there as long as the weather allows.
Daily specials rotate, and the standard menu includes a burrito, street tacos, salad, a hamburger, and chips and queso. Enchiladas were the special Monday.
There’s music playing, picnic tables set up and employees taking a break together.
“It’s part of our party atmosphere,” Feldman said, adding he hopes it might spread the word about job opportunities at gpac, too.
“If you like it at The Howler, come check out gpac.”
The Howler is open to the public as well.
The coffee business is expected to start in a couple of weeks and operate in the morning, serving specialty coffee drinks, smoothies and protein shakes.
“Our game is to put together coffee we think will be as good as anywhere,” Good said.
When employees at the fast-growing staffing business gpac started asking for a place to grab coffee in the morning, leaders came up with a solution and expanded on it.