Lake Lorraine marketing space for small shops, restaurants

By Jodi Schwan

One year ago, representatives of Lake Lorraine went to RECON, the annual convention for the International Council of Shopping Centers, with big meetings on their schedule.

There was Marshalls and HomeGoods, both owned by TJX Cos.

There was Ross Dress for Less, a fast-growing discount apparel chain.

And there were specialty chains, like Carter’s OshKosh B’gosh and DSW.

None of the national names had a presence in Sioux Falls at that time.

One year later, they all have announced plans to build at Lake Lorraine, the development rapidly taking shape southeast of 26th Street and Marion Road.

“We worked hard to get that initial base, the core that draws the rest of the retailers,” said Mike Van Buskirk of Van Buskirk Cos., which is co-developing the property with Friessen Development.

“Now, we’re moving on to the phase where we talk to the next-size-smaller shops and open the next segment.”

Newly released images show how the development is coming together. A row of national retailers sits on the east side, visible from the interstate. It’s anchored by Hobby Lobby, which is moving and expanding its Sioux Falls location to Lake Lorraine.

Smaller shops and restaurants are envisioned closer to the man-made lake, surrounded by walkways but connected to the larger retail nearby.

“We really want restaurants in there, but that’s not the primary meeting here,” Van Buskirk said. “We need more retailers. We’re pretty open but it’s apparel, boutiques and maybe some accessory-type shops.”

Lake Lorraine

Restaurant and hotel operators also are showing interest in the site, he said. Aloft Hotels already has announced plans to build at Lake Lorraine.

“That’s what’s really changed. We’ve got the basics, and now it’s about filling out the whole picture,” Van Buskirk said.

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Lake Lorraine marketing space for small shops, restaurants

After landing big national retail names, Lake Lorraine is shifting its focus to attracting smaller shops and restaurants.

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