Luxury Auto Mall celebrates 10 years with more than $100,000 in prizes, incentives

This paid piece is sponsored by Luxury Auto Mall.

Talk about an offer worth celebrating: As Luxury Auto Mall marks 10 years in business, drivers will be able to save $10,000 on certain BMW, Cadillac and Mercedes vehicles.


From Sept. 24-26, the dealership will offer a total of more than $100,000 in prizes and incentives over there days and announce them through Facebook as well as inside Luxury Auto Mall.

“It’s extremely rare for us to do this,” general manager Mike Chaplin said. “But we want you to come in and celebrate with us. We want you to have an amazing experience. So there will be an abundance of inventory that will be at least $10,000 off in all brands.”

Luxury Auto Mall launched some incentive early, such as $10,000 off the Mercedes C-class, which is in stock now. But more are coming.

“This has been a very strong summer for us,” Chaplin said.

“What customers need to know is that because of COVID, the market changed and manufacturers stopped making 2020s and flipped to 2021s. So we have a large group on the lot already. Don’t wait until next year thinking you’re going to get a 2020 discounted. Get them now. This is your time to come in and take advantage of what we’re offering.”

Looking back

When Luxury Auto Mall entered the Sioux Falls market in 2010, it offered a groundbreaking model – bringing BMW, Cadillac and Mercedes together under one roof on West 12th Street off Interstate 29.

The dealership 10 years ago, before it was Luxury Auto Mall, followed by the dealership after it became Luxury Auto Mall.

Each has a unique, exclusive show floor totaling almost 65,000 square feet.

Ten years later, the dealership and its expert team have garnered multiple industry honors and accolades ranking them among the best in the business.

“It’s all about the people – our customers, our employees, our community,” Chaplin said.

“Those are the wonderful pieces of the business. You pair them together and you build trust. Our customers trust us to be their automotive professionals and service their cars. That’s what it’s all about for me.”

While some team members have been with Luxury the entire decade, this year also has brought new additions that have proven an excellent fit, Chaplin said.

“I’m super happy with our team members,” he said. “In the last two months, in part because of COVID, we’ve seen new applicants and been given the opportunity to bring great people into the business.”

Time to celebrate

Along with the incredible offers for vehicle buyers this anniversary week, Luxury Auto Mall has some other fantastic reasons to stop in and celebrate.

The new Cadillac Escalade, totally redesigned for 2021, will be in the dealership on Saturday Sept. 26,  from 8 a.m. to 5 p.m. along with a Cadillac product specialist.

“That will be great for someone who wants to know all about it – you’ll be able to talk to the trainer, sit in it and learn more about what makes this such a special new offering,” Chaplin said.

“We expect the 2021 Escalade to be incredibly popular, so we’re excited to be able to give our customers a first look at it before they can begin driving away in one later this year.”

Reserve your spot at the preview event here. 

Luxury Auto Mall also has a great offer for anyone who buys a Nice Care pre-owned vehicle during the anniversary event: Ten free oil changes.

“These are used vehicles, mostly trade-ins, that we’ve put through all kinds of inspections and are confident they’re great cars, so this is our way of saying an extra thank you to those buyers,” Chaplin said.

Plus, any Luxury Auto customer can drive away in an even cleaner vehicle this September while giving back.

Luxury just added a new Clorox Total 360 machine, which offers a patented electrostatic sprayer paired with trusted Clorox products to quickly and easily reach areas in vehicles where germs live – including nearly all bacteria and viruses such as flu virus and the virus that causes COVID-19.

“So for just $5 we’ll use that machine on your vehicle, completely disinfect it and then pool all the funds collected at the end of the month and donate half to the Sioux Empire United Way,” Chaplin said.

And finally, here’s one more reason to stop in Thursday-Saturday: You won’t leave hungry. Each day features a different food truck – Backyard BBQ on Thursday, Breaking Burrito on Friday and The Big Orange Food Truck on Saturday from 11 a.m. to 2 p.m.

Want to begin browsing inventory for the upcoming anniversary celebration? Visit Luxury Auto Mall online here. 

Decade of success: Luxury Auto Mall marks 10 years of growth, creating excitement and embracing change

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Luxury Auto Mall celebrates 10 years with more than $100,000 in prizes, incentives

From $10,000 off many vehicles to a sneak peek at the new 2021 Cadillac Escalade and other special offers, there’s a lot to celebrate as Luxury Auto Mall turns 10 years old.

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