Medical clinic, spa to blend health care with bar, cafe and fitness

April 5, 2021

Allure Health has started construction on a medical center and spa inspired by concepts found in larger metro areas.

Rendering by VanDeWalle Architects

The center is a relocation and expansion for Storm Clinic, which was founded nearly five years ago and will be rebranding as Allure. It’s operating out of the second floor of the Sioux Falls Specialty urgent care building at 85th Street and Minnesota Avenue.

“We’ve just grown out of the space, and knew we would, but this new building is a multiuse building, and we pretty much got the OK from the city to do whatever we wanted,” said Jenny Haiar, executive director.

The 10,000-square-foot building at 7000 S. Lyncrest Place – about a half-mile north of the current location – is designed to ultimately double in size but will start with multiple concepts under one roof.

“Ultimately, our bread and butter is health care – we’re a multispecialty medical practice,” Haiar said.

“We take care of really sick patients and go to the hospitals, but … I think COVID has opened a door for us because I think people have realized the maintenance and prevention of health is so important, and COVID proved you have to take care of yourself.”

The clinic has a staff of 20, including three physicians and a fourth to come. Founder Dr. Jeremy Storm specializes in internal medicine and infectious disease.

“The goal is to create a destination for patients,” Haiar said. “You come in, it’s a beautiful French chateau, it doesn’t feel medical or have to be scary.”

Along with the clinic, the first phase of Allure will include a fitness center and a dedicated space for ivClub, which markets itself as the first and only elective intravenous infusion service in the Upper Midwest.

Haiar founded it in 2017, and it offers a number of IV drip options, including vitamins, replenishing electrolytes and boosting immunity.

“I think ivClub having its own space is going to be huge, so I can really launch that,” she said. “And I’ll incorporate healthy smoothies to go with the infusions.”

The first phase also includes Thalia Bar, which will serve beer and wine, along with a coffee bar and tapas-style food.

“I wanted to create that second home for employees to come work out, shower, they office there, they can eat, they can have a beer after work and make it their second home,” Haiar said, adding the cafe and bar will be open to the public too.

The second phase likely will include more clinic space and could involve some overnight rooms and even a swimming pool.

“Right now, we don’t offer medical spa services. That’s the next phase of it. It’s the concept of a women’s spa destination,” Haiar said. “This concept is big on the East and West Coast; it just hasn’t come here yet. And because we’re private practice and pretty entrepreneurial, we’re the perfect candidate to offer all those services.”

The plan is to finish construction of the first phase by the end of the year.

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Medical clinic, spa to blend health care with bar, cafe and fitness

Allure Health has started construction on a medical center and spa inspired by concepts found in larger metro areas.

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