Midcentury, modern furniture shop opens at Lake Lorraine

By Rosemary McCoy

The first franchise in the United States for Moe’s Home Collection has opened at the Lake Lorraine development.

Tamara Dettler said she and her husband, David, jumped at the chance to bring more of the company’s midcentury, modern furniture and home décor to Sioux Falls.

They have been selling Moe’s pieces at their other business, You’ve Been Framed in The Bridges at 57th, for 20 years, Dettler said.

“It’s design made simple,” she said. “It’s the perfect thing for Sioux Falls. It’s great for loft-living pieces, and that’s really growing here.”

Moe’s, a family-owned business headquartered in the state of Washington, sells most of its collection wholesale, and it has one other franchise in British Columbia.

Tamara Dettler

The Dettlers’ 4,200-square-foot store opened June 8 in a new retail center along Marion Road, south of 26th Street. The building also will house Smallcakes Cupcakery & Creamery and Toppers Pizza, and has room for a few more tenants.

Unlike some furniture stores where customers have to order the pieces they see, “we will sell anything on the floor,” Dettler said. “We always want a fresh look. Our intent is to have a shipment come in every week.”

Customers also can browse pieces of Moe’s collection online, and the staff at the Sioux Falls store can order them. The business provides interior design consultation.

In addition to the Dettlers, Moe’s has six employees.

Dettler said she will split her time between Moe’s and You’ve Been Framed, where she does most of the custom framing work. That shop also sells furniture, home décor, clothing and accessories, including Alex and Ani, and Pandora jewelry.

“In 2004, when the talk about Lake Lorraine getting developed started, we were interested,” she said. “We always had a dream of moving You’ve Been Framed to Lake Lorraine. We knew we wanted some type of boutique out here. Then, this opportunity came along.”

Eventually, the Dettlers hope to move Moe’s to the marketplace that’s part of the next phase of development at Lake Lorraine. In that area, shops and restaurants will be built around the lake, with walking paths and spots for entertainment.

On June 29, the Moe’s will have a grand-opening party from 5 to 7 p.m. with music by Ben Kirby, cocktails and hors d’oeuvres. At least one representative from Moe’s headquarters will be there to talk about the furniture line, Dettler said.

The store is open from 10 a.m. to 7 p.m. weekdays, 10 a.m. to 5 p.m. Saturday, noon to 4 p.m. Sunday and by appointment.

Moe’s Home Collection is at 2400 S. Marion Road in the Lake Lorraine development.


Lake Lorraine marketing space for small shops, restaurants

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Midcentury, modern furniture shop opens at Lake Lorraine

Tamara and David Dettler, who also own You’ve Been Framed, have opened the first U.S. franchise of Moe’s Home Collection.

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