- Real Estate
- Food & Drink
July 17, 2018
The owners of the newly opened Move Boutique are taking a modern approach to merchandise aimed at dancers, yoga and fitness fans.
Erin Arends and Raena Rasmussen opened Move at 6905 S. Louise Ave. next to Rasmussen’s dance studio, Balleraena Dance Studio.
The boutique offers dance wear, yoga and fitness apparel in a wide range of sizes for men, women and girls, including the lululemon’s kids’ line ivivva. There’s also a full line of dance shoes.
“We decided to add in yoga and fitness wear as well,” Arends said, because “in a majority of dance classes, camps and conventions, dancers are wearing yoga wear and not the traditional old-fashioned leotard and tights.”
Dance itself has evolved significantly in the past decade, she said.
“While ballet dancers still wear the traditional black leotard and pink tights, other genres of dance do not,” she said. “Contemporary, jazz, modern, lyrical, hip hop, dance has grown so much.”
She credits TV shows such as “So You Think You Can Dance” and “Dancing With the Stars.” As dance has changed, so has its apparel, which now includes leggings, shorts, sports bras and tops.
“While we still carry the black leotards and pink tights, our black leotards are edgy, modern and make you stand out in a crowd,” Arends said. “Life is too short for boring black leos. We are bringing some brand-new, cutting-edge styles to the area. These are styles that many dancers around here have never even seen before but will absolutely love.”
Hours are 10 a.m. to 7 p.m., Monday through Thursday, 10 a.m. to 6 p.m. Friday and Saturday and 1 to 6 p.m. Sunday.
The owners of the newly opened Move boutique are taking a modern approach to merchandise aimed at dancers, yoga and fitness fans.