New business owner hopes to educate, coach those with ADHD

Nov. 27, 2018

This week’s Up-and-Comer is Alex Hey, who recently founded Reset ADHD, a company with the mission of helping those with attention-deficit/hyperactivity disorder through coaching, school presentations and a blog.

Name: Alex Hey

Age: 25

Hometown: Maple Grove, Minn.

What brought you to Sioux Falls?

My parents moved here in 1995 when I was 2. They did not think I was old enough to live on my own yet, so they brought me along.

What keeps you in Sioux Falls?

Sioux Falls keeps me here. While growing up, I didn’t think I would stay here after graduating high school. However, I spent one semester at a college in Winona, Minn., after high school, and I did not like it there. I fell in love with Sioux Falls and the great state of South Dakota during that miserable semester, so I transferred to the University of Sioux Falls. Attending USF was something I did not expect I would do, but coming back to Sioux Falls is what I needed to do. It is a great area. Aside from the friendly business climate and the lack of a state income tax, the Sioux Falls area has a lot to offer. It is growing, and with that comes a lot of exciting new opportunities, not only for entrepreneurs but for the community as a whole. New businesses are starting every day, and the arts scene and other community programs are growing. Also, we don’t have the traffic problems major cities have — although, with the projected population boom, I fear that might be coming.

What prompted you to start Reset ADHD?

The short version of the story: Writing a book about ADHD and supporting a friend through the process of getting tested for ADHD made me realize that I have a passion for helping those with ADHD.

What does your business model look like, and how do you hope to grow?

Reset ADHD strives to help those with ADHD become the best version of themselves possible and live a fulfilling life, despite the challenges presented by having ADHD. As someone with ADHD myself, I know what it is like to struggle with ADHD, to feel different from everyone else and like you don’t fit in, to constantly feel like you are not meeting expectations.

I want ADHDers to hit the reset button on their ADHD instead of admitting defeat when ADHD wreaks havoc in their life. Once they have hit the reset button, I want to help them use strengths-based strategies to battle ADHD more effectively. There are three main ways Reset ADHD accomplishes this goal:’s blog – The blog discusses various topics about ADHD. These posts can inform readers about ADHD, give strategies to readers for how to better manage their own ADHD, offer tips to those who want to be supportive of the ADHDer in their life or share my own experience with ADHD.

Speaking engagements – I am available to present at schools or businesses about ADHD and how to get the most out of students or employees with ADHD.

ADHD coaching – This is the area where I think I am most needed in the area. To the best of my knowledge, I am the only ADHD coach in the state of South Dakota. ADHD coaching involves helping a person with ADHD to learn about who they are, ADHD in general, how ADHD specifically affects them, what their strengths are and how they can use who they are and their strengths to overcome the challenges presented by ADHD.

Describe Reset ADHD in three words.

Needed, strengths-based, empathetic.

What’s your favorite way to give back to your community?

I try to get involved in my church community. I like serving in this capacity. It brings me closer to God and the community. My faith life makes me a better person and hope that translates to all other areas of my life. Additionally, I like to think of my work with Reset ADHD as a community service. Mental health resources are scarce in this area, and I feel I am providing a much needed service to the community.

What’s one business you’d like to see in Sioux Falls that isn’t here now?

Chipotle, but that is the last chain I want to come to Sioux Falls. We need more local places.

Where do you see yourself in five years?

In five years, I hope to still be in Sioux Falls and continuing to grow Reset ADHD. It would be nice to actually have the ability to hire employees. I would like to have a secretary/bookkeeper and another ADHD coach, or several, working in my practice. It would also be nice to have a lawyer on retainer in case we get any clients who are struggling to get the proper IEPs, 504 plans or workplace accommodations required by law. In my personal life, I’d like to be married, maybe have a child – or at least have a plan for when I will become a father – and living in a house with a front porch – it saddens me to see how few houses have front porches these days. But you know what they say: If you want to make God laugh, tell him your plans. I have found that He is better at planning my life than I am and that He laughs at my plans a lot.


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New business owner hopes to educate, coach those with ADHD

This week’s Up-and-Comer is Alex Hey, who recently founded Reset ADHD, a company with the mission of helping those with ADHD through coaching, school presentations and a blog.

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