New business specializes in facial, body waxing
March 20, 2018
The national facial and body waxing business Waxing the City is open in Sioux Falls.
Franchisee Kim Hoffman brought the business to the Beakon Centre at 57th Street and Louise Avenue.
She has lived in Sioux Falls for the past decade but owns eight tanning salons in Cedar Rapids, Iowa, where she used to live.
“I had been looking into bringing something in the beauty industry to Sioux Falls, and I came across Waxing the City,” she said. “So I went up to Minnesota, did some research and a year later we are … open.”
Waxing the City has an urban feel, with an eight-room studio and a wide range of body and facial waxing options for men and women.
It’s staffed by licensed estheticians, dubbed “cerologists” following training at Waxing the City in Minnesota. The word combines “cera,” the Latin word for “wax,” and “ologist” to indicate their level of expertise, Hoffman said.
“I would love for anyone to come and take a tour and speak to a cerologist if they have questions on our services so they feel more comfortable.”
Hoffman said she could open additional locations in Sioux Falls.
Hours are 9 a.m. to 8 p.m. weekdays, 9 a.m. to 4 p.m. Saturday and noon to 4 p.m. Sunday. Bookings can be made at waxingthecity.com or 605-929-8258.
Waxing the City is the second business to open at Beakon Centre in the past week. It’s next to the new children’s play center Monkey Bizness.
