A new cycling studio is headed to Sioux Falls, and potential members can get their first look at the space during the July 13 launch party.

Though classes don’t start at 601 W. 43rd St. until the first week in August, Pulse Cycle Studio owner Rachel Hennen is inviting anyone who is interested to check out the space from 10 a.m. to 1:30 p.m. You’ll be able to meet the staff and enter in a raffle for a chance to win limited time free memberships or Pulse T-shirts.

Hennen and her husband, Shane, moved to Sioux Falls last May after she graduated from Iowa State University. She said moving to the community was the perfect chance for her to pursue her lifelong dream of owning a cycling studio.

The name “Pulse” wasn’t something Hennen spent a lot of time thinking about when she and her husband sat on their living room floor one night brainstorming ideas.

“I knew it right away, it was instant,” she said. “It’s so much more than a workout and getting fit and Pulse really speaks to the way it focuses on community and changing people’s lives.”

The group fitness atmosphere is something that Hennen said can be transformative and motivational when done right.

“First and foremost, it was really important for me to build a fitness studio around a community and a sense of empowerment,” she said. “When you’re in a class and you have support from other class members it sets you up for the right kind of success.”

Hennen’s rhythm-based classes will be done on Keiser M3i bikes, which she said are the “best options” for an indoor experience because the bike appeals to comfort for men and women and comes with a built-in computer monitor that tracks how much energy someone is putting out.

Hennen, who got into indoor cycling while recovering from an injury a few years back, will keep her full-time job as an account services coordinator at Lawrence & Schiller while also teaching a class both before and after work.

Though the staff is still small, Hennen has her eyes set on a couple potential instructors that could help her work more classes in throughout the day.

“We’re starting with a really nimble staff but ultimately looking to grow,” she said.