New sports medicine, orthopedic business plans to complement medical community

June 5, 2018

After 14 years in Omaha, Tyler Brown was looking for a way to return to his home state of South Dakota.

Brown, a Vermillion native, found his ticket home in See the Trainer, an Omaha-based business offering orthopedic, sports medicine and other health-related products.

He became a franchisee for the company, which has 10 locations, and recently opened the Sioux Falls store at 715 S. Minnesota Ave. next to Papa John’s.

While he previously worked as a commercial banker, “I grew up playing just about every sport,” Brown said. “Although my major wasn’t exercise science, I felt like it was. Spend enough time in a trainer room and things kind of come naturally.”

He’s now learning the specifics of becoming a certified orthotic fitter and plans to be certified soon.

His degree from the University of Nebraska — Omaha is in business administration with a focus in entrepreneurial studies. He’s always hoped to own a business, he said.

“I’ve always wanted to do it,” he said. “I don’t know if it’s luck, but everything kind of lined up.”

See the Trainer offers a wide variety of braces and other products for legs, knees, wrists, elbows and feet. There are even maternity belts and exercise balls.

Brown has been reaching out to the city’s large and small health care and home health organizations in the hope of working together.

“We’re not a competitor,” he said. “I consider myself a complement to their business. We carry bracing they might not have. We’ll bill insurance, or anyone can come in off the street and buy.”

See the Trainer works with 30 vendors to offer a variety of products. While some items are available online, “we pride ourselves in our fitting and the experience of you coming in here and making sure it fits right,” Brown said.

The biggest section is for knee pain, where he said there’s a lot of demand.

“There are a lot of people that have different problems with their knee, and we try to target every problem they could have.”

To start, hours are 10 a.m. to 6 p.m. weekdays and 10 a.m. to 2 p.m. Saturday.

“I can see Saturday opening up quite a bit because there’s so much in Sioux Falls going on,” he said. “I want to make sure I’m available for those weekend warriors.”

He has one part-time employee who is an exercise science major and anticipates offering more job opportunities to students in the field.

A ribbon-cutting is scheduled for July 12 at 11:30 a.m.

“The Sioux Falls community is fantastic,” Brown said. “Everyone supports local, which is great.”

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New sports medicine, orthopedic business plans to complement medical community

A new sports medicine store has opened on Minnesota Avenue, offering a wide selection of braces and other equipment.

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