June 7, 2019

South Dakota’s Prairie Berry Winery was chosen as one of 58 featured businesses in Google’s recently released 2018 Economic Impact Report.

Google’s report highlights its economic impact across the nation. Hill City-based Prairie Berry was chosen to represent the state out of the roughly 2,000 South Dakota businesses that use Google’s services.

Google’s tools assisted in generating $335 billion for local American businesses, website publishers and nonprofits last year, including $152 million in South Dakota, the company said.

Prairie Berry relies on multiple Google products, including Google Ads for e-commerce sales and Gmail, Docs, Calendar and Sheets for communication across teams, according to the report. In 2018, Google Ads was responsible for more than 14 percent of Prairie Berry’s total website traffic and 37 percent of traffic to its Sioux Falls website, helping Prairie Berry reach more than 200,000 customers annually.

Google has helped Prairie Berry put its focus on enhancing its digital presence, according to Jenna Fischer, the winery’s digital and consumer strategist.

“Over the past few years, we’ve made a conscious effort to meet our guests where they spend time, which is increasingly in the digital world,” Fischer said in a statement. “It’s exciting to see that our efforts have not gone unnoticed and that Google wants to work with us so we can continue to grow because our success here in South Dakota supports jobs here at home.”

To see the full report, click here.