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From staff reports
Profile by Sanford is adding pre- and post-workout drinks as part of a new line called Profile Perform.
The pre-workout Activate drinks come in lemon-lime and mixed-berry flavors and are designed to provide energy before workouts. The post-workout Restore shakes come in vanilla and chocolate.
The drinks are meant to complement the Profile weight-loss program, which helps participants reach their goals through nutrition, activity and lifestyle coaching.
“Profile Perform is an entirely new way to encourage healthy lifestyle change,” said Stephen Herrmann, senior director of store operations for Profile by Sanford. “We’re great at helping people meet weight-loss goals, but Perform allows us to respond when a member says ‘what’s next?’ ”
Profile Perform pre- and post-workout drinks are FDA-approved foods. They also are Informed-Sport Certified to verify that they contain no harmful ingredients or banned substances.
“Profile food is known for being nutritious, delicious and safe,” Herrmann said. “Perform is no different.”
Along with the launch of Perform, certified coaches will offer Profile members running plans to complete events from a 5K to a marathon. Members also will be shown how Perform fits into their overall nutrition plan.
“It’s just another way we’re helping people reach their goals,” Herrmann said.
Profile has grown to almost 30 locations in five years, with another 30 in development.
Profile by Sanford is adding a new line of pre- and post-workout drinks as part of a new line called Profile Perform.