- Real Estate
- Food & Drink
By Jodi Schwan
A year ago, Profile by Sanford had 28 locations open and two stores in development.
That’s grown to 30 locations and 61 stores in development, most of which will open in the next three years, said Nate Malloy, Profile’s chief operating officer.
“We’ve seen significant growth,” he said. “What’s driving our growth is the results we’re consistently getting for members, and from a business perspective our current owners are having success and it’s happening relatively quickly.”
Profile will be expanding into markets such as Phoenix; Colorado Springs, Colo.; and Madison, Wis.
Almost all of the locations are franchised, with four more corporate stores planned in current markets such as Evansville, Ind., and Knoxville, Tenn.
“We’re starting to look at options in Sioux Falls for additional locations as well,” Malloy said.
An agreement to develop Profile in Canada is moving forward, with plans for the first of 10 initial locations to open in early 2018.
Profile has activated more than 75,000 memberships and expects to hit 100,000 this fall.
The weight-management system’s signature technology product has been a scale, which is being upgraded with new features and a simplified interface.
“And we will add an activity tracker that will be proprietary to us over the next six to 12 months as well,” Malloy said.
New food products include a frozen noodle, a red pepper sauce, new protein bars including a wafer bar, and ready-to-eat frozen entrees such as stir-fry chicken.
A year ago, Profile by Sanford had 28 locations open and two stores in development. That’s grown to 30 locations and 61 stores in development, most of which will open in the next three years.