April 28, 2021

Sioux Falls startup Prismatic, an embedded integration platform for business-to-business software companies, announced today that it has raised $3.25 million in seed funding.

“We’ve been extremely encouraged by the market response to Prismatic,” CEO and co-founder Michael Zuercher said in a statement. “B2B software companies are spending huge amounts of time and resources on customer integrations. We hear the same challenges over and over from teams across the B2B software world. It speaks to how badly a platform like this is needed.”

The seed funding follows a general availability launch for the product last month.

Investors in the seed round include Falls Angel Fund II and executives from across the tech sector.

One of them is Matt Paulson, founder and CEO of digital media company MarketBeat, who is joining the Prismatic board.

“Coming from a software background, I’m really excited about Prismatic’s trajectory,” Paulson said in a statement. “The team’s deep experience in B2B software integrations, extensive research with customers and strong early traction give me huge confidence in the future of the platform.”

Zuercher, who previously founded and sold a company in the public safety software industry, started Prismatic with partners in 2019.

Prismatic’s specific focus on helping B2B software teams provide customer integrations makes it unique in the integration platform space, which traditionally has focused on helping enterprises automate their internal workflows, the company said.

Its reimagined integration platform addresses the needs of B2B software companies that need to build productized, reusable integrations and deploy them to multiple customers with different configurations. The platform includes a purpose-built infrastructure for running integrations, a low-code integration builder, integration deployment and support management, and an embeddable, white-labeled customer portal with self-service integration tools.

Prismatic aims to provide each role in the software organization with the tools they need and enables non-developers to take on more of the integration workload than ever before.

“We’re seeing customers delivering integrations much faster and with far less engineering effort, which lets developers stay focused on core product work,” Zuercher said.

“We believe more strongly than ever that B2B software companies have been underserved from an integration platform perspective. We’re improving Prismatic every day with a road map our customers are excited about. This investment will accelerate platform growth and help us reach more software teams.”

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