Smallcakes to expand with downtown store

July 29, 2019

Smallcakes Cupcakery & Creamery is headed downtown.

The cupcake and ice cream shop will open at 317 S. Phillips Ave., which became vacant when Atoley Salon & Spa moved one door south and expanded.

Smallcakes franchisee Dani Nordhagen began her business in Rapid City and moved it to the Lake Lorraine development on the west side of Sioux Falls two years ago.

The second Sioux Falls store will have the same selection as the Lake Lorraine location, with 300 rotating cupcake flavors and more than 200 rotating flavors of homemade ice cream.

Nordhagen said she was attracted by the atmosphere downtown.

“It’s the vibe and the people, and it’s just so fun,” she said. “There are so many activities. There’s always something going on. So it’s just being in the middle of all the fun.”

She’s also excited to be located across the street from the State Theatre, which is scheduled to reopen next spring.

“We can’t wait until the shows start,” she said.

She said she expects the downtown location will do mostly grab-and-go business, eliminating the need for much seating inside. The offerings will be the same, though, including “smashes,” which combine cupcakes and ice cream.

The new location doesn’t need a lot of remodeling, she said. It will be done in the same pink, gray and white colors as the first store. Employees will be able to split time between both stores, she said.

The hope is to open before the end of the summer.

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Smallcakes to expand with downtown store

Smallcakes Cupcakery & Creamery is headed downtown.

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