Nov. 22, 2019

Just in time for holiday shopping, Ulta Beauty has opened its east-side store.

The location at Dawley Farm Village is the second in Sioux Falls for the nation’s largest beauty retailer. It’s in a new building north of PetSmart.

Ulta sells cosmetics, fragrance, skin care products, hair care products and salon services. It carries more than 25,000 products between its stores and online from about 500 brands, including its own private label.

The Dawley Farm store also includes a full-service salon with hair, skin, brow and make-up services.

A grand opening is scheduled for Dec. 6-8.

Regular store hours will be 10 a.m. to 9 p.m. Monday through Saturday and 11 a.m. to 6 p.m. Sunday. They will adjust for the holiday season, including opening at 5 p.m. on Thanksgiving and closing at 1 a.m. Nov. 29. It will reopen at 5 a.m. Nov. 29 and close at 10 p.m. The salon hours generally are the same as the store but vary during the holiday season.